The Domtar Paper Fun Truck

2014.05.19

Patterned after the ice cream truck that most of us remember chasing down the street when we were young, the whimsically decorated Domtar Paper Fun Truck (#paperfuntruck) visited schools, businesses, retirement communities and even a Los Angeles area beach. People beamed as they showed their friends the gifts they received from the Paper Fun Truck's window. The gifts ranged from coloring books to office paper, best-selling novels to cupcakes wrapped in paper. The video marks the latest addition to Domtar's award-winning PAPERbecause campaign, which uses humor and facts to debunk myths about the paperless society. The Paper Fun Truck concept was created by Eric Mower + Associates of Charlotte, N.C., and filmed by Evil Plan Studios of Los Angeles. A teaser ad for the Paper Fun Truck ran on the front of the business section of today's New York Times. "Paper will always be a part of our daily routines, because it not only meets important needs, but also brings excitement and joy," said Paige Goff, Domtar's vice president of sustainability and business communications. "We created a 'Paper Fun Truck' for the fun it would bring, but also to illustrate that, even in the digital age, paper remains a fundamental part of everyone's life."